Considering this analysis later reveals that butt plugs account for 40 percent of male sex toy purchases and that single men purchase more dildos than any other demographic, it’s safe to assume that the percentage of men who make up the sex toy market is actually much higher.Īs we’ve continued opening our minds and investing in sex toys for couples, a new and lucrative market has emerged, allowing brands to create more innovative toys that better satisfy a man or penis owner’s individual wants and needs. However, the proposed figure (lifted from an analysis of over 1,000,000 sex toy sales and 300,000-plus reviews) doesn’t account for lubricant or anal toys.
Today, it’s estimated that men represent 11 percent of the sex toy market. The antiquated idea that butt stuff was gay and that our hands were capable enough was preventing many of us from experiencing new sensations and taking our sexual pleasure to new, unexplored heights. Not too long ago, the sex toy space for people with penises was scarce and uninspired.
